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Inside Coca-Cola

Inside Coca-Cola

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St Martin's Press Cook Books Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding thetarnished brand image of the worldżs leading soft-drink company. This first book by a Coca-Cola CEO tells anextraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia,the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires(India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent,the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdellżs, and Cokeżs, storyis newsy without being gossipy, principled without being preachy. It is filled with stories and lessons appealing toanybody who has ever taken the pause that refreshes. It is also a readable and important look at how companiescan market and govern themselves more-ethically and to great success.

Additional Information

ISBN/ASIN 9781250004987
Language en
Nb de pages 288
Date de publication 2011

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